is an interactive installation in public space. The work questions the impact of profiling algorithms on society.

Different kind of data about us is monitored all the time. There are profiling alogrithms for personal advertise, validity, crime probability.... and the sensors are getting more and better every day.

But what if there is also a database, about the personality of each of us?
What kind of decisions are made from these data?
Are numbers, charts, list, calculations, big data really that meaningful?

The interactive installation in the public space promotes a new technological service: Analyzing humans personality through a camera scan. The faked start up offers the service to capture personalty profiles of the people passing your home. It reccomends to earn money by selling the gathered personal data.